The Exhibition Committee
By-Dr, K.M.Alexander.
Exhibition is the most important, powerful and directs visual communication in every museum. Every day large number of different people comes to museums to visit museum exhibitions. Therefore, there is a close relationship between exhibitions and museums audience. While museums have a wide range of potential public programmers, exhibitions tend to be the predominate form of communication between a museum and its public. Often the public’s perception of a museum is based on their experience of the exhibition inside. Exhibitions - in their content and character, in their space and facilities needs and in their development and operations - also have significant impact on a museum’s building and resources. The public is quite right to identify museums with displays. Although museums do have many other techniques to communicate with the public, their unique and special method is display.
The collections are the foundation for everything museum does. “Collecting” or “acquiring” conjure up the idea of actual objects being selected and added to the collection. Museum objects are collected because of what they stand for. This is most obvious in social history or ethnography collections, where each object represents a whole raft of knowledge and information about the time, place or culture from which it comes. So collections have a normal physical dimension but they also have an information dimension.(Suzanne 1996: 23) The first function of museums to appear historically was that of collection and collection remains the predominate reason for many a museum’s existence. “The heart of any museum is its collection”. (Guthe 1964: 34) Most museums collect because they believe the objects are important and evocative survivals of human civilization worthy of careful study and with powerful educational impact. Whether aesthetic, documentary, or scientific objects tell much about the universe, nature, the human heritage and the human condition. Museums thus carefully preserve their holdings so as to transmit important information to the present generation and posterity. (Alexander 1997: 119) The manner in which these collections are cared for, used and interpreted by the museum determines the museum’s standing among similar institutions and its success within its own community.
An exhibition may be defined as a show or display of materials for the purpose of communication with an audience, often the general public. The exhibits have different aims. In museums, they employ original objects to inspire or inform and incidentally to entertain audience by displaying objects or processes that illustrate the technological and artistic attainments. The specific goals of museum exhibitions involve the desire to change attitudes, modify behavior and disseminate the knowledge.
It is generally assumed that museum exhibitions incorporate collection objects or their representations as the primary channels of communication. These presentations are informational in content and intent. There are legitimate uses and reasons for this form of display, but by and larger, the uniqueness of museum exhibitions rests in their employment of the “real thing” intent or purpose lies with the exhibit maker. Exhibitions range from being either object - oriented at one extreme, to concept - oriented at the other. That is, either objects or messages predominate.
“An exhibition is a means of communication aiming at large groups of the public with the purpose of conveying information, ideas and emotions relating to the material evidence of man and his surrounding with the aid of chiefly visual and dimensional methods” (Verhaar and Meeter 1989: 260) The definition by Verhaar and Meeter states some key elements in a museum meaning of exhibition. However, exhibition is more than simple a process of presenting things. It is also a collective activity with an overall goal of communicating a message or message - that medium or channel of expression.
There should be an exhibition mission in every museum. Thus museum should arrange their exhibition galleries according to their mission and nature of the museum.
Types of exhibits
Exhibition may be categorized in various ways and in the museum context it is perhaps simplest to examine first exhibition modes and their characteristics and then to consider other aspects such as approach and style. There are:
- Permanent exhibitions
- Temporary exhibitions and special exhibitions
- Mobile exhibitions. (Belcher 1991: 44 - 47)
Permanent exhibitions –
Every museum has permanent exhibitions. Many of their collections, including their masterpieces and landmark objects are on display at all times. However for planning and design purposes it is important to know the intended life of an exhibition, as it will certainly affect decisions made on virtually all aspects of the design and content. The aims and objectives of a “permanent” exhibition may also differ from those of a short - term exhibition, although the basic communications functions will remain. In this context “permanent” has come to mean a minimum life of about ten years. Any proposal for a permanent exhibition must be considered in relation to a museum’s overall communications policy and plan, an important factor of which will be the exhibition budget.
Temporary exhibitions –
If a temporary exhibition means a life of up to and around ten years, then temporary means something less. The intention of how much less needs to be started in the design brief but in practice will often be qualified by short, medium and long - term.
Short - term could be a day, a week or a month or two, depending on the museum’s exhibition programme and events. Medium term - might be three to six months – perhaps during an annual major summer or any period, it depending on the programme cycle. Long - term tends to be a designation applied when a space is to be filled without certain knowledge of the time when it is to be brought into a schedule and so is temporarily filled pending further development (Belcher 1991: 47)
Temporary exhibits on special themes may feature objects from the museum’s collection brought from storage or their usual display places, perhaps supplemented by loans from other museums and collectors. Sometimes museums arrange temporary exhibitions as educational programmes. Other special exhibits may consist chiefly of loans or of prepackaged displays obtained from a traveling exhibition service. Permanent and temporary exhibits are often much the same in their theme-centered plan, circulation layout and design techniques, sometimes, in fact a new museum will create a serious of temporary exhibits that are transferred to its permanent galleries with a minimum of revision. Yet temporary exhibits often justifiably use somewhat more theatrical display techniques because their points must be made more rapidly for viewers who will see the exhibit only once. (Julia 1998: 192)
Mobile exhibitions –
Many museums of the world have been trying to reach audiences that do not come to their doors. Sometimes the big - city museum has developed outreach programmers to appeal to inner - city urban poor, ethnic or minority groups. In other instances, a state - supported museum in a capital city has taken programmers to small villages and remote rural areas. In developing countries with many illiterates, museum exhibits have provide invaluable in transmitting information on health, agriculture, modern science, ecology and social welfare. (Alexander1996: 189) The mobile museum exhibition system is so popular in many countries in the modern world because; museum management can provide a good publicity about their museum through this system.
Meanwhile, some valuable objects are difficult to remove or bring to the museums or special places from the original places, because of various reasons. Most of the time they are very heavy, also, some time some ethnic groups don’t like to remove it from the original places. Also it is not suitable to remove from original place to other places. But they are valuable and unique objects for displaying and to develop as a museum. Therefore, we can develop these places as an open area or site museum exhibitions. There are living museums. Also some museums display their objects in open area or outside the museum due to various reasons. Some Eco - museum, eco systems and some special objects are displayed in the outside of the museum. For instance, - Soga Miaos’ Eco - museum, Tang’an dong’s Eco - museum and Sanjiang Dongs’ Eco - museums are famous museums in China. (China Eco - museum 2005: 24, 80 and 120) Those museums exhibitions can be interpreted as open area exhibitions or living museums.
Exhibition Methods
An overview of the exhibition planning process
As with exhibition media, the methods, skills and personnel involved in the creation of an exhibition vary widely. Further, exhibition planning has been the focus of museological discussion because of the public nature of exhibitions; the resources needed to create and operate exhibitions and the efforts by various professionals and specialists to define their changing roles in sometimes very complex processes. Art exhibitions differ greatly from science or history displays and blockbuster shows borrowed from other museums present challenges very different from those of an exhibition selected from storage. It is useful, however, to list some of the phases and decision points for exhibition planning in more general terms for a range of institutions and facilities. It is also informative that the phases of exhibition development parallel the phases of building and institutional development. Therefore, exhibition planning in the museum is a very complicated duty.
The phases of exhibition planning can be discussed under the following headlines.
· Research
· The exhibition proposal
· The exhibition Committee
· Exhibition planning and design
· Exhibition production
· Exhibition operation and evaluation
But I discuss in this paper the exhibition committee only
The Exhibition Committee
The museum should then establish an exhibition committee, with representation from the following institutional functions or departments with the museum. Every committee should do their works together.
Administration Committee: To ensure that as the project develops, it remains within the mandate, scope and resources of the institution. The main objectives for the exhibition should not deviate substantively from those originally approved; also the production and installation of the exhibition must be scheduled into the overall operation of the institution.
Conservation Committee: To ensure that exhibition proposals do not pose potential risk to the collections and to review conservation implications such as duration of lighting, access to open exhibition components, case design and other physical collections factors. Condition reports, both of objects in the collection and loans, are a vital contribution of conservations
Curatorial Committee: As subject area specialists, as connoisseurs and as those responsible for primary access to the collections and research resource for the exhibition project, curators at the heart of the exhibition planning process. The selection of objects from the collection for the exhibition should be the curator’s responsibility. In the case of large-scale multidisciplinary exhibitions, more than one curator may be needed for a project.
Interpretation Committee: The primary concern of interpretative planning is to ensure that the exhibition communicates meaningfully to the public at all levels. Interpretative planners should be concerned with the development of a coherent and engaging exhibition script as well as the strategic use of various exhibition media. Because of their concern with meaningful communication, interpretative planners are also often tasked with ensuring the integration of front - end and formative evaluation results into project.
Design Committee: To provide expertise in visual communication and the development and use of three - dimensional space and objects. Design functions range from overall design concepts and visual treatments an exhibition to the detailed specification of particular exhibits and systems. Exhibition design includes a range of skills as space interpretation, graphic design, theatrical presentations and drafting and documentation abilities. Design may be done in - house, or may be wholly or partially contracted to outside specialists.
Media specialists Committee: because of the new applications of advanced and sometimes digital media in exhibitions, it is often desirable to include media specialists such as film and video producers, optical experts, multimedia software creators and even specialists as robotics engineers. Consulting media specialists at an early stage can ensure that the exhibition pursues feasible and practical media options while not missing opportunities offered by these techniques and technologies. Initiating an early discussion with media specialists also promotes the appropriate integration of media-rather than using systems on an arbitrary basis.
Production and installation Committee: The museum’s capacity to produce and install an exhibition must be considered from the very outset - whether the institution is planning to produce the project in - hour or to contract outside specialist services. Again because of emerging new media options, it is often beyond the capacity of museums to provide all services in - house. However, the exhibition committee must ensure that it can meaningfully evaluate the work of all outside media suppliers.
Documentation Committee: Collection management must be an integral part of exhibition development. The range of potential artifacts, work of arts or specimens to be used in an exhibition must be sourced and the location condition of all collections on display must be obtainable at any time. Including accurate and up - to date documentation records in a project is crucial for quantifying the scope and requirements of an exhibition. If objects are borrowed from other collections, the sequence of loan request, confirmations, condition reports, photography and eventual return documentation must be scheduled and systematically executed. For lenders who require that couriers must accompany their loans, additional arrangements must be made to accommodate them.
Education Committee: The integration of an exhibition into a museum’s educational programmes should begin at the earliest planning phases - where educationists are asked to comment on the educational potential of a proposed exhibition. As the project is developed, educators should review layouts and proposed designs to ensure that the spaces will include sufficient access for regular groups, workable adjacencies to classroom and workshop areas, as well as suitable group gathering spaces within the exhibition.
Publications Committee: Written material should accompany the exhibition as an important take - home additional to any exhibition. Visitors should have the opportunity to purchase some record of their experience of the museum’s exhibitions. These may be in the form of audio - visual, digital or print materials of various kinds and directed at various groups and education levels in addition to the traditional scholarly catalogue.
Public relations Committee: The initiative for an exhibition may be the result of an institution’s relationship with the public. The exhibition will certainly have an impact on members of the public. Therefore, the relationship between the museum and the public should be maintained and developed as the exhibition project develops, possibly through formative evaluation and previews of exhibition components. Public relations representatives should also be considering how the exhibition will function within the broader community - but considering public sensitivities and concerns, as well as creating the best approaches for communicating the exhibition to the public. The biggest the exhibition, the more important it is for public relations to be involved in the exhibition planning process early, so that they may make arrangements for television and another media (publicity).
Security Committee: As the exhibition is developed the security of the museum’s collections, the staff and visitors must maintain the security of the museum collections. This entails provision for security systems and procedures, the monitoring of exhibits, as well as ensuring that all exhibition proposals adhere to building safety and fire cords. Security officers should be included in the planning process to review sightlines into the galleries for surveillance, closed - circuit TV camera locations, and escape circulation routes.
The first priories of the exhibition committee representing all of the above areas of responsibility within the museum should establish its own meeting schedule, which may be less frequent at the beginning but should become more frequent as opening day nears and establish a critical path in which the contribution of each section is plotted and coordinated. Also they should agree on the quantitative and qualitative evaluation criteria and target markets for the exhibition (these should be reviewed and approved or revised by senior management) and establish working sub-teams for the detailed development of the exhibition.
Bibliography
Alexander, E.P; 1996, Museum In Motion, An Introduction to the History and Function of Museums, New York
Alexander, E.P; 1997, The Museum in America Innovators and Pioneers, United State of America
Belcher, Michael; 1991, Exhibition in Museums, Smithsonian Institution Press, Washington
China Eco - museum, 2005, Ed. Su Donghai, Forbidden City Publishing house China
Guthe, C. E; 1964, The Management of Small History Museum, American Association for State and local History, Washington
Julia, Bakke; 1998, The New Museum Registration Methods, Ed. Rebecca, A. Buck and Allman, Gilmore, American Association of Museums, Washington
Suzanne Keene; 1996, Digital Collection, Museum and the Information Age, New York
Verhaar, J. and Meeter, H; 1989, Project Model exhibitions, Leiden Reinwardt Academie, Leiden

